If you’re new to marketing your business, chances are you’ve heard broadly about blogging, email, Pinterest, along with Instagram, Facebook, Google Ads, and more.
The problem? Most business owners know they should be marketing but don’t know where to start, what to prioritize, or why it really matters.
For health and wellness practitioners, this frustration is magnified. Between caring for patients, managing staff, paying rent, and keeping the doors open, who has the time (or energy) to figure out a full-blown marketing strategy?
That’s exactly why I like to simplify things. Instead of trying to master every platform, it’s important to focus on the three types of content that work together to grow your business in 2025: blogs, Pinterest, and email.
Think of your marketing channels as a team: each player has a different position and purpose, but they work together toward the same goal. Blog content fuels search engines, Pinterest pins spread your content like wildfire, and email ties it all together with a direct conversation in your customer’s inbox.
So, what should health and wellness brands be focusing on this year? Let’s break it down.
Here’s the truth: email marketing is still one of the most powerful marketing tools out there, delivering an average ROI of $42 for every $1 spent according to Forbes. That’s not just impressive, it’s unbeatable.
Why does it work so well? Because it’s personal.
Scrolling past a Facebook ad or double-tapping an Instagram post doesn’t take much effort. But opening an email addressed to you? That’s different. That’s connection. Who doesn’t love getting something delivered straight to their inbox, kind of like a digital care package with your name on it?
And it’s not just about engagement. According to Forbes, “59% of consumers say that email marketing impacts their purchasing decisions.” That means a well-targeted, relevant email doesn’t just build relationships, it drives action and, often, repeat action.
Email marketing is your direct conversation with your clients. And unlike social media, where you’re at the mercy of algorithms and platform changes (remember the TikTok ban panic?), email is an asset you own.
A strong email strategy:
The beauty of email is how it follows your customer through their buying journey: